Australia- and Denver-based sports betting operator PointsBet has teamed up with the Detroit Pistons in preparation for an imminent Michigan sports betting launch.
The agreement makes PointsBet a sports betting partner of the NBA’s Detroit Pistons. PointsBet will be able to use the Pistons’ IP, marks, and logos. The partnership also includes sponsorship opportunities and brand visibility.
Patrick Eichner, Director of Communications at PointsBet, said: “Michigan represents a massive opportunity for online sports betting. We applaud the regulators and the model they’ve put together to create a market that will benefit consumers and operators alike. At PointsBet, part of our preparation for launch is expanding our partnerships in the state and increasing our brand awareness and trust; we’ve teamed up with the Detroit Tigers, and now we’ve added the Pistons and brand ambassador Rip Hamilton to the list. Michigan is home to passionate fans across both professional and college sports, and we look forward to bringing those fans a top-notch sportsbook app as soon as possible.”
In addition to the branding and sponsorship opportunities, the Pistons-PointsBet partnership also adds three-time NBA all-star Rip Hamilton to the PointsBet team. Hamilton will become a brand ambassador and the “face of PointsBet’s Detroit and Michigan-based sports betting products.”
“My love for Michigan and the city of Detroit is no secret. I’m incredibly excited to join the PointsBet team and help usher in the fastest, most premium sports betting experience to the best fans in sports,” said Rip Hamilton.
PointsBet Prepares For Michigan Sports Betting
PointsBet’s team-up with the Pistons comes at a pivotal moment for Michigan sports betting. The state is expected to launch online sportsbooks by the end of January. It’s likely PointsBet will be one of the first operators live in the Great Lakes State.
“PointsBet is thrilled to partner with the Pistons, aligning with a first-class organization supported by particularly passionate fans,” said Johnny Aitken, PointsBet USA CEO. “We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July. Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalized platform with unrivaled speed and ease of use, now alongside both the Pistons and brand ambassador Rip Hamilton – a storied champion at both the collegiate and professional levels who’s work ethic and spirited style embodies the PointsBet philosophy.”
According to the partnership announcement, PointsBet expects to release its sportsbook app soon in Michigan.