The multi-year agreement, which starts with the upcoming 2020 season, will see PointsBet provide Tigers fans access to unique experiences, content, promotions, and more, both in and around Comerica Park, according to MLB.com.
“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc.
“Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”
PointsBet’s designation as an Authorized Gaming Operator of Major League Baseball comes with rights to access and use official MLB data, marks, and logos in their sportsbook products. Expect to see PointsBet branding at Comerica Park, and to hear sports on Detroit Tigers Radio Network.
The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in U.S. history to partner with an MLB franchise,” noted Johnny Aitken, CEO of PointsBet USA.
PointsBet started in Australia, but first launched in the U.S. market in January 2019.
Michigan legalized mobile sports betting and online gambling in December 2019. In January of this year, PointsBet signed an agreement with the Lac Vieux Desert Band of Lake Superior Chippewa Indians, owners and operators of the Northern Waters Casino Resort in Watersmeet. The agreement allows PointsBet to offer its online sports betting and gambling services to Michigan users once the market launches.
Michigan initially planned to launch online sports betting and online casino gambling in early 2021, but a recent bill that would speed up that timeline has been making its way through the state legislature. If the bill becomes law, online gambling and sports betting could be legal in the state as early as the fall.