Michigan’s Online Casinos On Pace To Hit $1 Billion In 2021 Revenue

Michigan’s players have spoken, and the launch of legal online casinos and sports betting apps in the Great Lakes State stands as a major success so far.

Michigan’s online casinos followed up on a strong March performance, and once again topped the $88 million revenue mark in April. With the US sports calendar calming down a bit after the conclusion of March Madness, Michigan’s mobile sports betting apps still generated nearly $250 million in betting handle, and finished with net positive combined Michigan online gambling revenue for the second consecutive month.

Still in its infancy, the Michigan legal iGaming market appears primed to contend as one of the nation’s biggest hubs for online casino gaming and sports betting.

MICHIGAN ONLINE CASINO REVENUE April 2021*

MI Online CasinosCasino PartnerAdjusted Gross ReceiptsOnline Casino State Payment**
BetMGMMGM Grand Detroit
$36,813,468
$7,215,440
FanDuel CasinoMotorCity Casino Hotel$14,103,720
$2,764,329
DraftKings CasinoBay Mills Indian Community
$13,967,664
$3,128,757
BetRiversLittle River Band of Ottawa Indians$5,990,956
$1,328,896
PokerStars CasinoLittle Traverse Bay Bands of Odawa Indians$4,274,196
$957,420
Golden NuggetKeweenaw Bay Indian Community$3,511,340$633,881
WynnBETSault Ste. Marie Tribe of Chippewa Indians$3,449,005
$650,993
Barstool CasinoGreektown Casino Hotel$3,056,425
$530,761
TwinSpiresHannahville Indian Community$1,574,759$262,541
Four Winds CasinoPokagon Band of Potawatomi Indians$1,561,629
$249,861
William Hill CasinoGrand Traverse Band of Ottawa and Chippewa Indians
$403,861
$64,618
PlayGunLake.comGun Lake Band of Pottawatomi Indians$162,083$25,933
Totals$88,869,106$17,813,430

**online casino revenue taxed at 20-28% based on earnings

Michigan’s online casinos generated $88.7 million in March revenue, and April revenue came in at almost that exact same figure. The Michigan Gaming Control Board reported $88,869,106 in combined adjusted gross receipts (AGR) for April.

One new online casino, PlayGunLake.com, debuted in Michigan in April, bringing the total number of operating mobile casino apps to 12. BetMGM has emerged as the clear market leader in Michigan, generating more than $36.8 million in April AGR.

If Michigan continues to post $88 million revenue months for the rest of the year, the state’s online casino industry will come close to clearing the $1 billion annual revenue mark for 2021. While BetMGM rules the Michigan online casino landscape, FanDuel Casino and  DraftKings Casino are proving popular among Michigan players as well.

MICHIGAN ONLINE SPORTS BETTING REVENUE April 2021*

MI SportsbooksCasino PartnerOnline Betting HandleAdjusted Gross Sports Betting ReceiptsInternet Sports Betting State Tax**
FanDuel SportsbookMotorCity Casino Hotel$74,239,234
$5,226,606
$0
DraftKings SportsbookBay Mills Indian Community$61,541,946$998,295$0
BetMGMMGM Grand Detroit$54,913,413
$3,783,311$222,459
Barstool SportsbookGreektown Casino Hotel$24,836,953
$1,175,293
$69,107
PointsBetLac Vieux Desert Band of Lake Superior Chippewa Indians
$14,061,482
-$355,073$0
William HillGrand Traverse Band of Ottawa and Chippewa Indians
$7,005,547-$8,162
$0
FOX BetLittle Traverse Bay Bands of Odawa Indians$5,470,631
$163,175
$13,707
BetRiversLittle River Band of Ottawa Indians$2,816,096-$28,856$0
TwinSpiresHannahville Indian Community
$1,911,920-$12,190$0
WynnBETSault Ste. Marie Tribe of Chippewa Indians$1,857,895
$89,902$0
Golden Nugget SportsbookKeweenaw Bay Indian Community
$789,792
-$43,215$0
Four Winds SportsbookPokagon Band of Potawatomi Indians
$385,009
-$107,524
$7,552
Totals$249,874,968$10,881,564
$312,824

**tribal casinos pay 8.4% state tax; commercial casinos pay 5.88% state tax and 2.62% city tax

Betting handle and revenue dropped month-to-month for Michigan’s online sportsbooks. While the Super Bowl and the NCAA Men’s Basketball Tournament produced big online handle numbers in February ($301,857,054 in mobile wagering handle) and March ($359,450,162), the April numbers reported by the Michigan Gaming Control Board (MGCB) saw those numbers come back down to Earth just a bit.

The state’s mobile sports betting apps still generated $249,874,968 in wagers in April, however, as Michigan continues to stand among the nation’s strongest sports betting markets.

The competition at the top of the Michigan sports wagering industry is fierce. FanDuel Sportsbook, DraftKings Sportsbook, and BetMGM combined to take 76.3% of all online sports bets in Michigan in April.

Barstool Sportsbook and PointsBet were also popular choices for Michigan bettors in April. A total of 12 different mobile sports betting apps were available in Michigan as of the end of April, and at least three more could join the market at some point per MGCB regulations.

About the Author

Geoffrey Fisk

Geoff Fisk is a San Diego-based freelance writer, specializing in the poker and gambling industries. He’s written for numerous platforms and has traveled the globe as a live poker tournament reporter. Geoff’s interests include the legal online poker industry in the U.S. and abroad.