Unlike the average US online casino debut, the New York City-based game developer and tech provider isn’t testing its products in New Jersey. Boom CEO Stephen A. Murphy told MichiganSharp in July that Boom’s entry into the world of real money online slots will expand the catalog of games for BetRivers Casino players in Michigan this month.
However, Boom’s approval by the Michigan Gaming Control Board (MGCB) appears to still be pending. As of August 9, it doesn’t yet appear on the regulator’s list of approved suppliers.
As Boom’s site says today:
Licensing and certification of Boom’s remote game server [are] in progress in all major US iGaming states.
Will Free-to-Play Success Translate to the Real Money Space?
Boom is best known for its free-to-play online slots and fantasy sports betting products. About 4 million North Americans use them.
Its top titles include:
- NBC Sports Predictor
- Chirp Golf
- MSGN Pick’em
- NASCAR Jackpot Races
- Tim Hortons NHL Hockey Challenge
- YES Pick N’ Play
However, it hasn’t revealed how many games will be in its initial real money lineup or what they’ll be. Based on what’s trendy at the moment, players can likely expect to see features like free spins bonus games, cash-on-reels, respins, and expanding reels.
Chicago-headquartered Rush Street Interactive (RSI), which owns BetRivers, cited that track record a year ago when RSI partnered with Boom. BetRivers Casino and BetRivers Sportsbook operate on the license of land-based Little River Casino Resort in Manistee.
RSI President Richard Schwartz said of Boom last year:
Boom shares our focus on technological excellence and innovation, and the team has a proven ability to design games that retain players through simple, yet creative, game mechanics. By bringing this content to BetRivers.com and PlaySugarHouse.com, our investment and partnership with Boom are consistent with RSI’s strategy to offer customers the best user experience and widest range of games available in the industry.
BetRivers Casino Is Adding Online Slots
Murphy revealed the overall US online casino game plan in May.
He outlined a plan for BetRivers, as well as two other operators. One of the operators is Boston-based DraftKings, which is benefiting from the agreement Boom had with Golden Nugget Online Gaming (GNOG). DraftKings acquired GNOG in May.
However, RSI is expected to launch Boom’s tech first. Then DraftKings is expected to do so in New Jersey next, with an as-yet-unnamed operator pulling up in a third slot.
Murphy said in May during iGaming NEXT New York City ’22:
We are building Blackjack and table games, with video integration.
We are building unique sports betting games that will live on top of a sportsbook. We’re not building the pipes. We’re building the experience layer on top. Sports betting games that will try to convert slot players into sports betting. Think about you’re playing a slot machine and all of the sudden you get a 30-second promo opportunity to make a special promo bet that you wouldn’t have had an opportunity [to make].
But you only won that through a slot game. So we’re building slot content, but really geared toward expanding the overall LTV.
In order to meet its goals, Boom is staffing up. Today, its site advertised eight job openings at the company with fewer than 100 employees. The most recent posting on LinkedIn is a week old.
This all seems to add up to Boom soon entering the Michigan online casino marketplace that generated $121.5 million in daily average gross gaming revenue (DAGGR) during June.
It’s finding its slot.