Another Strong Month For Michigan Online Gambling In May

Michigan’s online casino market is emerging as one of the most reliable revenue-generating industries in the US. The state’s 13 mobile casino apps produced just over $89 million in revenue for May, staying at that level for the third consecutive month.

Online sportsbooks generated $237.55 million in betting handle, yielding just under $10 million in monthly revenue. We can expect the revenues from mobile sports betting to rise as the state’s dozen online sportsbooks climb out from under the customer acquisition phase, and the welcome bonuses and promo credits that go along with that.

Mobile casinos and sports betting have generated more that $72 million in state tax revenue since launching in January, which has to be viewed as a success for Michigan’s pro-gambling advocates.

MICHIGAN ONLINE CASINO REVENUE MAY 2021*

MI Online CasinosCasino PartnerAdjusted Gross ReceiptsYTD Revenue 2021
BetMGMMGM Grand Detroit
$16,216,293$157,900,728
DraftKings CasinoBay Mills Indian Community$13,927,176$76,858,896
FanDuel CasinoMotorCity Casino Hotel$13,351,559$80,057,832
BetRiversLittle River Band of Ottawa Indians$5,390,828$28,544,107
Golden NuggetKeweenaw Bay Indian Community$3,904,877$16,349,363
WynnBETSault Ste. Marie Tribe of Chippewa Indians$3,502,554
$17,772,769
PokerStars CasinoLittle Traverse Bay Bands of Odawa Indians$2,960,859
$22,823,221
Barstool CasinoGreektown Casino Hotel$2,559,294$16,812,240
Four Winds CasinoPokagon Band of Potawatomi Indians$1,879,978
$6,929,560
TwinSpiresHannahville Indian Community$1,274,757
$7,316,413
PlayGunLake.comGun Lake Band of Pottawatomi Indians$526,680$1,144,568
PointsBet CasinoLac Vieux Desert Band of Lake Superior Chippewa Indians$514,809$1,127,170
William Hill CasinoGrand Traverse Band of Ottawa and Chippewa Indians
$172,651$1,917,256
FireKeepers CasinoNottawaseppi Huron Band of Pottawatomi Indians
$10,712$10,712
Totals$66,193,027$435,564,835

*online casino revenue taxed at 20-28% based on earnings

Michigan players make it clear – online casino gaming is a massive hit in the Great Lakes State. Online casino revenue hit another new monthly high in May, with Michigan’s 13 mobile casino apps producing $89,064,106 in combined revenue.

That figure marks an ever-so-slight climb of 0.2% month-to-month versus April. March ($88.7 million in revenue) and April ($88.87) saw revenues come in at almost the exact same numbers.

“Steady” is probably the perfect adjective to describe the Michigan online casino market. BetMGM rules the landscape in Michigan, with FanDuel Casino and DraftKings Casino following.

MICHIGAN ONLINE SPORTS BETTING REVENUE MAY 2021*

MI SportsbooksCasino PartnerOnline Betting HandleAdjusted Gross Sports Betting ReceiptsInternet Sports Betting State Tax**
FanDuel SportsbookMotorCity Casino Hotel$71,158,909
$7,418,043
$385,818
DraftKings SportsbookBay Mills Indian Community$66,743,390-$781,132$0
BetMGMMGM Grand Detroit$51,580,090
$2,744,345$161,367
Barstool SportsbookGreektown Casino Hotel$18,181,398
$737,394
$43,359
PointsBetLac Vieux Desert Band of Lake Superior Chippewa Indians
$11,441,407
-$93,079$0
William HillGrand Traverse Band of Ottawa and Chippewa Indians
$6,153,332-$7,150
$0
FOX BetLittle Traverse Bay Bands of Odawa Indians$5,087,919
$205,716
$17,280
BetRiversLittle River Band of Ottawa Indians$2,834,528-$41,313$0
TwinSpiresHannahville Indian Community
$1,483,408-$104,554$0
WynnBETSault Ste. Marie Tribe of Chippewa Indians$1,417,570
$87,233$7,328
Golden Nugget SportsbookKeweenaw Bay Indian Community
$923,269
-$17,804$0
Four Winds SportsbookPokagon Band of Potawatomi Indians
$545,937
-$271,294
$7,552
Totals$237,551,158$9,876,406
$615,153

*tribal casinos pay 8.4% state tax; commercial casinos pay 5.88% state tax and 2.62% city tax

Michigan’s online sportsbooks produced $9,876,406 in adjusted gross receipts in May. Total gross receipts came in at more than $19.4 million, but 50% of that number was lost after adjustments.

Seven of the state’s 12 online sportsbooks posted negative net revenues in May. The state only collects taxes off of positive annual net revenue, and as a result half of the state’s online sports betting brands haven’t yet paid revenue taxes since the Jan. 2021 launch.

Mobile betting handle ended up at $237,551,158 across all sportsbooks, a good sign for Michigan’s sports betting market. Michigan has emerged as a top-five US sports betting market based on handle, and that should lead to juicier revenues eventually.

Much like the state’s online casino industry, FanDuel, DraftKings, and BetMGM lead the field on the Michigan online sports betting landscape. The monthly revenue reports from the Michigan Gaming Control Board can be viewed here.

About the Author

Geoffrey Fisk

Geoff Fisk is a San Diego-based freelance writer, specializing in the poker and gambling industries. He’s written for numerous platforms and has traveled the globe as a live poker tournament reporter. Geoff’s interests include the legal online poker industry in the U.S. and abroad.